What is True Fit?

True Fit connects apparel and footwear details with personal shopping preferences so shoppers can travel seamlessly with fit confidence across retailers and brands.

By offering users a deeper understanding of their shoppers, businesses are able to tailor offers and optimise sales. Ensuring customers continue to shop with confidence and find the products that they will love and keep.

Sizes are so complicated. But shopping for new brands and styles shouldn’t be. Customers are able to use True Fit across thousands of brands on their favourite sites for seamless shopping. When you aren't in store, can't try an item or don’t want to wait in line for a fitting room? Let True Fit make the recommendation for you.

True Fit reveal so much detail about the unique dimensions and proportions of shoppers without that shopper taking out a measuring tape. Understanding their preferences based on what they wear and love gives businesses the opportunity to turn hesitation into confidence and ultimately trust."

The solution:

- A Fit Tip:  True Fit’s proprietary universal size scale and deep garment learning positions us to serve fit guidance to 100% of your traffic without a single click for shoppers.

- Social Proof: We back up our product based fit guidance with social proof so shoppers can understand how many buyers sized up, down or bought their usual size.

- Personalised Fit Recommendation: Best in class 1:1 fit recommendations reinforced by the world’s largest fashion data platform. Our algorithms connect product fit with a unique shopper’s preferences

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