Representing at the Balkan eCommerce Summit

Earlier this year, our Founder Jaydon Connolly-Graham represented Tech Hubble as a brand ambassador at the Balkan eCommerce Summit in Sofia, Bulgaria.

During the event, key topics in modern eCommerce and AI were discussed. Highlights included:

Day 1:

• Michael Corcoran (Frankly): Social presence strategies without constant social media.
• Carmen Cureu (Geopost): Dynamic eCommerce in the Balkans.
• Niall Lavery (Veriteer): Historical perspective on customer relationships and data.
• Adam Nowakowski (Meta): AI 2.0’s potential for performance and innovation.
• Shawn Hart (PostPurchasePRO): Boosting conversion rates.
• Daniel Trost (Microsoft): Power of Microsoft Advertising.
• Andras Sztak: Online consumer behavior.
• Sessions: Gen Z’s eCommerce influence, localization strategies, cross-border fulfillment tips.

Day 2:

• Nigel Thomas: Personal branding strategies.
• Anastasios Spanidis: Greek market analysis.
• Chris Tsiolis: Automation of customer journeys.
• Damian Salkowski: Language models in content scaling.
• Lora Terzieva (EY Bulgaria): New reporting obligations.
• Cornel Morcov: Romanian market potential.
• Valentin Radu (Omniconvert): eCommerce success stories and metrics.
• Sessions: International selling strategies, eCommerce between the EU and Western Balkans, scaling internationally

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Nikola Ilchev Founder @ Balkan eCommerce Summit shared some of his thoughts as well:

It gathers people, stirs up strong emotions and creates long lasting business and personal relationships.

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🤯 What happened during the two days of the event is very, very, very difficult to be described in words. It must be experienced on the spot, as 1480 people from all over the world did:

- Extremely useful lectures presented by top professionals and experts;

- Expo area with so many exhibitors that even I, who was doing the distribution of the stands, at one time got lost in it;

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- An additional small stage where extremely useful workshops were held;

- Application for visitors to communicate and schedule meetings;

- Party with an entertainment program and much more.

I will tell you what is my inner motivation to work hard for an event of such magnitude - to create conditions for all eCommerce and digital marketing businesses from the region, and why not from all over Europe, to cooperate and be successful. I'm very well aware that it won't happen with one or two editions of the event and there's still a long way to go, but the growing number of visitors and the amazing feedback I've received from everyone give me a clear indicator that we're on the right track.

If we can also show that Bulgaria is a nice and hospitable place where people can do business, make contacts and have fun, I personally will be more than happy.

There are so many people and organisations I am thankful to!!!

👉🏼 The speakers who tried, just as I had asked them, not to advertise or pitch too much, but to give value to the audience, as in the first edition last year and in fact every event we do. It is for this reason that we have received comments that people are at a conference organised by us and are super happy with the content as the presentations are worthwhile. That's probably why the chairs in front of the stage were 90% filled most of the time.

👉🏼 BIG THANK YOU to all partners of the event. Smaller, bigger, medium, media, institutional….they are soooooo many...I'll tag them at the end of the article.

Everyone, absolutely everyone contributed to making the event happen, even beyond the financial side of things. The support I have felt in the last 2 months has been INCREDIBLE.

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